Founder
I’m Alex, a London-based fashion and wedding photographer dedicated to creating timeless, unique, and artful imagery. Drawing from years of fashion industry experience, I infuse an editorial touch, skilfully capturing unscripted moments to produce a captivating and meaningful narrative of your special day.
My background in the fashion industry has significantly influenced my wedding photography style. I am deeply committed to infusing each wedding I photograph with an editorial sensibility, drawing inspiration from the pages of magazines. This translates into meticulous attention to detail, well-composed shots, and a creative approach to capturing the essence of a wedding day.
Background
My mother is a talented photographer who once specialised in weddings, and growing up, I often assisted her on weekends. She had a unique way of effortlessly capturing weddings on just a few rolls of black and white film. My parents would then develop her images together in our home lab. Her focus on quality over quantity made me truly appreciate the beauty of every moment she captured.
I want your wedding photos to reflect this dedication to quality, capturing the essence of your special day. And, of course, my deep love for black and white photography is a tribute to her artistry and how it has influenced my work.
Purpose
My team and I are driven by a simple yet powerful purpose - to provide creatives, with a wedding photography option that reflects their unique style and vision. We believe that your wedding day deserves to be immortalised in the form of stunning imagery, worthy of being showcased in a coffee table book or proudly hung on your walls alongside your most cherished artwork.
Approach
Your comfort is my utmost priority when I'm behind the camera, and I take great pride in my unobtrusive approach. I'm not a fan of too many family formals; instead, I prefer to document the day as it naturally unfolds while offering posing prompts at times. For the most part, I'll blend in seamlessly with family and friends, capturing the genuine moments as they happen. When you look at your images, I want you to not only remember how your day looked, but how it felt.
